Thank you for the very good feedback on Parts 1 & 2 of this series. Today is the third post in a new “Should I?” series. The premise is Should I go live with my business (especially direct sales) on social media?
In this series, I give you the answers I’ve discovered. Your experience may be different, perhaps because our Purposes have been different. I’m not new to this, however, as I have done live paper crafting live classes since 2011. Read more about my live history HERE.
Everyone is not doing lives on FB, even if it seems they are. What I hope you discover in this series is whether you want to join them or not. One way of knowing if you want to is if you have completed your homework assignments from week one and two.
Post 3 is another week of learning and practice.
Post 3 – PURPOSE & Pet Peeves
So, you are ready, you want to go forward and share online, and you have decided on 12 weeks of content, now what?
I have two purposes during every live.
- Connect with your audience, and help your audience.
- Purpose, in my opinion, needs to be primarily audience driven, not self-promoting
To quote Zig Ziglar, “You can get everything in life you want if you will just help enough other people get what they want.”
Without audience connection, you won’t have views.
Without helping your audience, you won’t have returns.
With those two ideas in mind, ask yourself these two questions.
1. What do you want your audience’s take away to be?
2. What do you want your audience to do next?
What do you want your audience
to remember and to do next?
- Buy something
– see week one, this is not my wheelhouse
What will you teach that they will remember?
What do you want them to do next? Sign up for more services and skills?
- Connect further
Do you want them to learn more about your other sites, services, products? How will you express that, when, how many times?
Do not assume they will know what to do next! Help them, make the “ask”, direct them, reward them.
- Be Entertained
What would your audience like to feel when you sign off?
Will you have something for them to do next? Another show?
Watch some lives and determine what the presenter’s purpose may be. Then ask yourself, what your takeaway is and what do you want to do as a result of the live. Learn from others. Learn from your own reactions to their lives. Did they get you to feel motivated to act, or not?
Many people doing lives have no idea what their purpose is. I certainly didn’t at the beginning.
Get Ready to Be Ready
Write out everything you want to convey, then arrange your content into a sensible order. Practice your presentation on your private group or channel at 3-7 times before you go live.
- Have everything (supplies, script, goals, and you) ready.
- Because of the FB delay, your live will start about 7 seconds before you see yourself on FB, be ready with a smile.
- Schedule your lives before they occur so viewers can be notified when it happens.
- Be sure to show up for a scheduled live.
- After some tests, set a consistent time to go live (day of the week, time), and stay consistent! How many people have you seen do one or two lives and then quit?
The good thing about FB lives is, you can do them when you want, and for how long you want. If you tried before, try again. No one is keeping score.
The first three months (at least) are practice. This is a great time to develop “your voice”, how long to be live, your agenda, your style, your content, and your purpose.
Private FB Groups are an option for your first public lives.
- If you have a couple of true friends, an upline, or loyal downline, ask them to watch your first shows.
- Learn from them.
- Learn about getting people to come to an event. Learn how to schedule a live.
- How many people are you wanting to serve?
- Train yourself to think of your lives as providing an online service to your community.
- Do you want to host crops?
- Do you want to teach techniques?
- Are you interested in having online parties?
- You need to decide what you want to do because this will help you determine what platform to use.
- If not Facebook, where will you go? Do a search for platforms and what they offer. Compare what platforms offer to what your needs are.
- FaceBook and YouTube are the easiest and most accessible for people to use as presenters and viewers.
I have never stopped trying new things, new lighting, new ideas, new angles, new this and thats. You will learn so much if you take the time to learn from others, from these posts, and from watching your own shows.
There are people who will appreciate your efforts, people you know and don’t know. People who tell you and never say a word. Lives are a time to shine, show your knowledge, inspire others, connect, and have FUNN.
No One and Done Mentality
Once you go live, the first three months (at least) are practice. This is a great time to develop “your voice”, your time zone, your agenda, and your chutzpah. This is a marathon, not a sprint. If you keep showing up, improving your content, and get better at reaching your “avatar”, you very well could develop a nice group of online friends to follow, cheer for you, and share your content.
If you think you can go on one time and decide success based on that, please go back to Week One of this series and think it over.
My Pet Peeves or things I’ve done that weren’t quite awesome
- Not looking at the camera
It is tempting to look at myself and see if I look good on camera, but it isn’t a good thing.
- Poor choices of camera angles
The angle I like the best is having the camera at eye-level. I’m not a big fan of the “dentist angle” shot, or looking right up the presenter’s nose.
- Poor lighting
We tried many lighting angles and products before being happy. Next week’s topic will discuss tech ideas.
- Poor audio
Hello. Hello. Hello. Again, I had quite a learning curve, you may have one, too. Again, next week’s topic is tech.
- Lack of belief
They say an animal can sense fear, so can your viewer. Why do a live if you don’t believe in what you’re offering (see Post 1 in this series). It will also help to have good content and know your purpose for building belief.
- Table shaking
Nope. Nope. Nope. Again, we tried multiple ways to avoid this, but it can be done.
- Camera too close, too far, not focused
Practice will help so much on this. Don’t grow impatient, you can do this. We will talk more about cameras next week.
- Sales focused content
I don’t want to spend 15 – 45 minutes watching an ad. Marketing of products is a true scroll bait for me. (future posts coming on this).
In the early days of lives, these were everywhere and it was ok. Lives were a new thing, and we all had to learn. Actually, seeing these shortcomings made me think I could do lives, too. The audience is getting more savvy, though, and these are areas that can set you apart with practice. I hope my trials and errors can be a helpful insight for you.
Homework & Synopsis
Homework: here are six things you can do.
- Define what your purpose truly is, not what you “kinda” hope it is.
- What do you want your audience to gain and then to do?
- What is a good time line and flow for your live? Write out several possible live agendas and how much time each segment will have.
- How many lives are you committed to do before you decide to continue or quit?
- Write down the pet peeves checklist and post where you can see them when you do a live. If these aren’t your pet peeves, write your own.
- Purposefully correct any pet peeves you find in your lives during practices.
- Purpose is connecting with and helping your audience.
- What do you want your audience to think or do after your show.
- Be Ready
- Not a One and Done thing – be committed
- My Pet Peeves
Lives are never perfect. They are like a play. Actors forget lines, trip on stage, and forget props. But, the show goes on. Rehearse, practice, and then go live! Your audience is waiting for you to share what you know. Now, go out there and show ’em how!
I am looking forward to hearing from you and seeing your lives!
*Spoon-a-phone = my version of a hand held microphone. It is a trigger for me to “turn on” to my purpose.