Thank you for the very good feedback on Part 1 of this, now stretched out, series. I really loved hearing back from you, and perhaps start you out on your online adventure, or equally important, relieve you of the stress of doing something you don’t want to do.
Today is the second post in a new “Should I?” series. The premise is simple. Should I go live with my business (especially direct sales) on social media? Read Part One HERE.
In this series, I give you my answers I’ve discovered. Your experience may be different, but I have done live paper crafting live classes since 2011. Read more about my live history HERE.
While it may seem like everyone is doing lives on FB, they really aren’t. If you are feeling pressure to do lives, read Part One of this series. If you have done your homework from that post, and are still gung-ho, let’s figure out the content.
It will be very helpful to have read the Week One post first.
This is another week of learning and practice.
Post 2 CONTENT
So, you are ready, you want to share online, but share what?
BEFORE you click that red button to go live, you should know what you are going to share. This is called content.
It may not look like it, but I always have a planned show for my lives. I may waiver from the plan, but I have a written out plan right in front of me. By golly, if I’m going to have an audience, I want to make sure I tell them what I want them to learn, know, or enjoy.
Count 1 Mississippi, 2 Mississippi, 3 Mississippi
That is how long you have to grab someone’s attention on Facebook. It isn’t very long and when you start looking at your analytics and see how many people only watched 3 seconds or 10 seconds, it is humbling.
In the “old days”, we used to plan a 30-second “elevator speech” to be able to share our business and invite a person. With social media lives, we lost 27 of those seconds! That is a true challenge.
Review your notes from the presentations you watched last week. Was there anything you can learn from them on grabbing someone’s attention?
Which ones did you click off within 3 or 10 seconds? Chances are, your audience will do the same.
CONTENT is what you will share as the presenter to your audience.
Paper crafters should never run out of topics. Cards, scrapbooking, elements, tools, techniques, tips, supplies, etc. Just because someone else has shown something doesn’t mean you can’t show it. But, you should be ready to put your own spin on whatever you share. Copying someone else exactly is not a good idea. Intellectual property rights are a real thing, so If you are going to do lives, have a sense of ownership of your style, content, and purpose. The world may have seen someone stamp a piece of paper a hundred times, but they’ve never seen YOUR style and tips. So change it up, and be a classy lassie, cite your inspiration source.
DECISIONS, DECISION, DECISIONS
As a paper crafter, you probably aren’t much different than your audience or avatar (see who most of my audience was HERE). To decide your content, take this “test”:
Name 12 topics that would watch, and you will have the beginning of your first 3 months of content, if you are going to do weekly shows! That’s not too hard, is it?
Try A/B tests to see what gets more engagement (likes, hearts, comments, shares).
For some A/B tests, try:
- Cards vs. scrapbooks
- Short programs vs. long programs
- Tools vs. techniques
- Daytime shows vs. nighttime shows
- Techniques vs. chats
Content to avoid.
Business lives are NOT about you,, cupcake. So avoid, like don’t share any of these:
- Your opinions
- If you are in or out of your comfort zone
- Your problems
- Your fears.
Before You Press Record
- WRITE it out. Write out everything you want to convey, and arrange into a sensible order.
- NUMBER of practices. Decide how many times you should practice before going public (3, 5, 7?) Keep to it even if you flub something or think you “look dumb”.
- LENGTH of live. How long do you want to be live? Watch the time, and make yourself stay longer or shorter. Time on lives is an odd thing, so don’t go by what you feel, but what you determined was the right time to be live.
- YOUR notes. Where will you keep your notes? Can you read them and look at the camera?
- WHAT does your camera see? What does your camera sees, adjust clutter, clean surfaces, and more. Next week we will focus on technical issues and equipment.
- SUPPLIES must be ready. Have all of your supplies ready. This is a great reason for practice.
- PREPARE ahead. Prepare time consuming parts of your show ahead of time, unless it is germane to the purpose.
- LAG time. Your live starts about 7 seconds before you see yourself on FB, be ready with a smile.
Once you go live, the first three months (at least) are practice. This is a great time to develop “your voice”, your time zone, your agenda, and your chutzpah. After 12 Episodes of Craft Roulette, we are just now considering ourselves to be out of the practice mode. FUNN University has been in beta for over a year.
But, how what a pressure release to know this! Use this time to shine, show your knowledge, inspire others, connect, and have FUNN.
Synopsis and Homework
Take time to learn, develop your strategy, and skills privately before you go live, because when you are live you have seconds, literally seconds to grab a public audience’s attention.
If you are going to have private groups, you will have to learn about getting people to come to an event. How many people are you wanting to serve? Train yourself to think as your online lives and videos as a service to your community. Do you want to host crops? Do you want to teach techniques? Are you interested in having online parties? You need to decide what you want to do because this will help you determine what platform to use. Do a search for platforms and what they offer. Compare what platforms offer to what your needs are.
FaceBook and YouTube are the easiest and most accessible for people to use as presenters and viewers.
- Do an online search for what platforms focus on and what they can do for you.
- Know what problem you can help with by an online service?” This should be at least roughly defined by now, and refined as you practice and develop your product.
- Who is your audience? Who can you help? You have to think as a viewer. What do they want (by knowing what you would want as a viewer).
- If you have started practicing, keep practicing. See Post One and review what you were intending to accomplish.
Post three – PURPOSE, tech, and some of my pet peeves.
Post four – If you want to do this, DO THIS.